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Coaching & proven playbooks to help seed and venture-backed executives grow revenues

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Your New Coach

Hi, I'm John Grispon, strategic advisor and executive coach to dozens of early-stage B2B tech founders and executives. Having been involved in 2 successful exits, I've coached, sold, and led teams to rapid growth in B2B tech startups as well as big tech firms like Microsoft. 

I've built revenues and teams from the first sale to past $30 million in B2B SaaS and I've also grown a global sales and marketing function past $150 million.

I've learned a few things through rough waters and now share my sales, leadership, and bizdev experience with the next generation of leaders. 

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2 Ways I Can Help...

Build Your Sales Playbook

Learn how to build a sales playbook and a sales process that includes specific step-by-step actions. Includes sections on messaging and prospecting.

Executive Coaching

Sign up for individual coaching sessions that help you improve your own leadership skills and drive your team and revenues to higher levels.

Drive revenues...

You know how early-stage tech startups often struggle with complex B2B sales? Well, that's where I can help. I coach tech founders and revenue leadership to accelerate sales and increase wins through 2 programs that don't suck up too much time.

When clients work with me, they:

• develop a sales playbook including necessary skills for complex sales

• become better team leaders

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...while avoiding speed bumps.

 When it comes to growing early-stage sales, I know you want to be knowledgeable and confident. You want to accelerate repeat sales and soar past projections. But in order to do that, you need the right coaching and playbook. And you can't do that alone today.

I understand how stressful and frustrating inconsistent early sales can be on a leader, especially in tough times. Which is why I'm proud to say I've helped dozens of leaders like you win 6 and 7-figure enterprise deals for their seed or venture-backed startup.

You work hard!  You deserve a little guidance so you can blow away company growth targets.

So, book a call with me today to discuss your goals and how we might work together to help you become the next fast-growing startup story.

Stop missing revenue opportunities you deserve while your competition leapfrogs you to the close.

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I've consulted, advised, and mentored across multiple industries and investors

Read What Others Have To Say...

"I attribute much of our success to John’s guidance. There are many areas of leadership that I learned directly from John, most specifically his ability to articulate and break down a challenge in order to influence and empower others."

Early-Stage Founder & CEO

"John's Early-Stage Sales Growth Foundation course was transformative for my business. The focus on sharpening our sales message and better leveraging our content at multiple stages of the sales process was especially beneficial. John's coaching is beneficial for any company at any stage, but it is absolutely essential for start-ups. The sooner you refine and improve your sales playbook, the sooner you'll get traction."

Early-stage Founder & CEO

"From identifying GTM strategy to talking about specific deal terms, John is a great listener, a problem solver, and an innovative thinker. He has the experience to effectively consider and prioritize the different stakeholders in the complicated field of healthcare for any given challenge."

Early-Stage Co-Founder & CEO

"John's hands-on experience and tech product sales knowledge have given us the basis for a total reset of our sales approach that is more tailored to products that challenge status quo. Being a part of John's Early-Stage Sales Growth Foundation course allowed me to learn from the experience of other founders also looking to sign early adopters and expand an existing customer base. John is generous with his advice and is diligent in understanding each founder's specific product-market fit. We will continue to benefit from John's workshop as we revisit the videos, exercises, and resources offered. Thanks, John!"

Early-Stage Co-Founder & CEO

"John's class taught me a strong understanding of the fundamentals for startup SaaS sales. His approach is methodical and his experience in the industry shows through in the way that he guides and coaches the class."

Early-Stage Founder & CEO

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